Journal
Notes from the work
Short pieces on measurement decisions we see repeatedly — written for product and engineering readers.
Event names that age well
Why past-tense verbs and stable objects beat clever labels when your product roadmap keeps moving.
When retention curves lie
A flat D30 line can hide a product that lost one segment while another quietly improved.
Dashboards are not decisions
More panels rarely create more clarity. Start from the question a weekly meeting must answer.
Working with high-volume consumer apps
Sampling, property discipline, and late-night peaks — practical notes from analytics work on busy consumer products.