Event names that age well
Why past-tense verbs and stable objects beat clever labels when your product roadmap keeps moving.
infraedge
Read what your application is actually doing
Instrumentation reviews, funnel diagnostics, and reporting design for teams who need trustworthy signal — not another vanity chart.
Primary engagement
Usage instrumentation review
Most analytics problems start as naming and coverage problems. We audit the events your product fires against the journeys that matter — then leave you with a schema engineers can implement.
We sit with product and engineering, walk critical paths, and map every moment that should leave a trace. Gaps, duplicates, and properties that explode cardinality get ranked so the next sprint has a clear order of work.
Also available
Related work you can book
Same analytical discipline, applied to funnels, team alignment, and recurring reports.
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Funnel & retention diagnostics
Find where users stall, drop, or return — and what the numbers actually mean.
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Product signal workshops
Align teams on which metrics matter before another dashboard is built.
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Reporting system design
Lightweight reporting layers that answer recurring questions without spreadsheet sprawl.
“They caught three event gaps that had been quietly inflating our activation rate for months. The schema they left is still the one we enforce in PRs.” — Product lead, consumer mobile team · Seoul
From the journal
