Methodology

How an engagement moves

A repeatable sequence we use across instrumentation reviews, funnel diagnostics, and reporting design — so you always know what happens next.

Frame the decisions

We start from the questions your team must answer weekly — activation, conversion, retention, revenue quality — not from a blank dashboard canvas. Out-of-scope vanity metrics get named and parked.
Trace the journeys

Critical user paths are walked with product and engineering present. We note where intent should leave an event, where properties must stay stable, and where client-side noise currently masquerades as signal.
Confront the warehouse

Existing events, tables, and dashboards are compared against the journey map. Gaps, collisions, and high-cardinality properties are scored by how much they distort decisions you already make.
Prescribe the smallest fix

You receive a prioritized implementation list, naming conventions, and — when relevant — funnel or retention findings with evidence. We prefer fewer trustworthy events over a larger schema nobody owns.
Leave a durable handoff

Definitions, owners, and review cadence go into a short document your team can enforce in pull requests. Optional follow-up workshops keep vocabulary aligned after major releases.

Ready to walk a journey with us?

Browse engagements or tell us which product surface needs clearer measurement.