We map every critical path in your application — onboarding, core actions, billing moments — and compare what your product team believes happens against what events actually fire.
You receive a coverage matrix, a proposed event dictionary, and a prioritized fix list for gaps that skew funnel and retention reports.
Engagement includes workshop sessions with product and engineering, plus a written schema ready for your existing analytics stack.
Included
- Journey-to-event coverage map
- Naming and property conventions
- Gap and duplication report
- Implementation checklist for engineers