We reconstruct key funnels from raw event data, segment by cohort and platform, and isolate steps where conversion silently erodes.
Retention curves are read against product changes and seasonal patterns so you do not chase noise.
Deliverables include annotated funnel findings, hypothesized causes ranked by evidence, and experiment ideas tied to measurable outcomes.
Included
- Primary and secondary funnel rebuilds
- Cohort retention analysis
- Segment comparison pack
- Experiment brief for product